Social Media Education-One Step at a Time
This post is a guest post by Jenna Cyprus. Thanks Jenna!
5 Great Strategies for Using Social Media to Benefit Your Business
It’s no surprise that businesses are leveraging social media to increase the ROI of their web presence. As of May 2013, there are a total of 500 million users on Twitter and 1.1 billion users on Facebook.
Obviously, these social networks are an exceedingly viable and low-cost way to connect with potential customers. Take a look at these five strategies for making your social media work for you.
1. Connect with your audience
Search for username mentions and hashtags, and thank the people who are talking about your business or its products. You may also consider finding Twitter posts that address certain keywords and subjects. Look for people who need help and are asking questions. Your products and services may be able to provide them with an answer.
2. Attract new web traffic
Your social media accounts can be a major entry point for new visitors, allowing them to click through your profile and land at your online storefront or digital portfolio. Make sure to link back to your website on a regular basis, by leaving URLs on your social media profile and in regular posts.
3. Promotional campaigns
It can be very easy to track your social media traffic and create a buzz around a new product by running promotional campaigns. Encourage Twitter and Facebook users to spread a product discount code online.
When someone checks out using this code, you will be able to get an idea of social media conversion rates. Appeal to online treasure hunters and coupon fanatics by offering new perks through your social media posts.
4. Build authority
Your social media followers will come to recognize your company as an industry resource if you continually post news and links related to your product and services. Branch out and find reputable news websites that address consumer concerns and solutions.
Post on a regular basis so your followers understand that you have an eye on shifting trends. You will build a solid fan base by posting intriguing and up-to-date news.
If your company doesn’t already use analytics services to track your web traffic, it’s time to start. Having an eye on your traffic metrics can give you an intimate understanding of successful posts and the best times of day to connect with your followers.
Combining keyword strategies, fresh content, and regular social media updates can go a long way toward boosting your company’s web traffic.
Jenna is a freelance writer who loves the outdoors; especially camping while relaxing with her family.
Please leave a comment. Let me know what has worked for your business.Marketing, Social Media analytics, audience, content, strategies, web traffic. permalink. ← Can you help me, please? | Being a customer is so much work! Or is it? →